AI Systems Architect · Marketing Operations Leader · Agentic Systems Builder

I don't specialize in AI tools. I specialize in designing business systems powered by AI.

Frameworks evolve. Business outcomes remain.

I've spent 25+ years building marketing, CRM, and operational systems. Today I design AI-powered systems that connect voice, automation, data, and human teams to get real work done.

I design and build production AI systems that connect voice, CRM, marketing automation, data pipelines, and multi-agent workflows to solve real business problems. For more than 25 years, I've worked at the intersection of marketing, technology, operations, and customer experience.

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Operating philosophy

What I Do

I start with the business problem, not the technology. The operating philosophy is simple: design the system first, then choose the tools that serve it.

The framework is never the product. The system is the product.

Multi-agent architecture

Agentic Systems

Design and orchestrate multi-agent architectures that coordinate specialized AI workers to execute business processes.

Example applications — select to explore

Lead Qualification Systems

Agents intake, enrich, and score inbound leads in real time, then route only sales-ready prospects to humans — compressing response time from hours to seconds.

Framework-agnostic by design

AI Orchestration & Frameworks

The framework is never the product. The system is the product.

Frameworks are supporting implementation options — interchangeable parts in service of a design. I select them to fit the system and the business outcome, never the other way around.

What matters, in order

  1. 1System design
  2. 2Business outcomes
  3. 3Agent orchestration
  4. 4Workflow architecture
  5. 5Voice AI
  6. 6Marketing operations
  7. 7Revenue operations

Supporting tooling layer

Interchangeable implementation options — not the story

  • OpenClawAgent orchestration
  • CrewAIMulti-agent crews
  • OpenAI AgentsAgent runtime
  • Microsoft Copilot Studio & Agent FrameworkEnterprise agents
  • Anthropic ClaudeReasoning & tools
  • Google GeminiMultimodal models
  • MCP ArchitecturesTool & data interop
  • Custom Python Agent SystemsBespoke control
  • n8nWorkflow automation

Matt can design, build, and deploy production AI systems regardless of the orchestration framework.

Production voice

Voice AI

Production voice solutions.

Retell AIRealtime voice agentsElevenLabsVoice synthesisOpenAI RealtimeSpeech-to-speechGemini VoiceMultimodal voice

Capabilities — select to explore

Inbound Call Handling

Answers every call instantly with a natural-sounding agent that captures intent and never sends a caller to voicemail.

Explore the full Voice AI architecture in the interactive diagram below.

25+ years in market

Marketing Operations & CRM

25+ years of experience across enterprise marketing and revenue operations.

  • HubSpot
  • Salesforce
  • Marketo
  • Eloqua
  • IBM Watson Campaign Automation (Silverpop)
  • Lifecycle Marketing
  • Lead Scoring
  • Customer Journeys
  • Revenue Attribution
  • Marketing Automation Strategy
See how the pieces connect in the interactive Marketing Operations Engine below.

Interactive Proof of Work

Explore the Systems

Rather than reading a resume, explore interactive visualizations of real-world AI systems.

Voice AI Architecture
A live caller is answered, understood, logged, scheduled, and followed up — with humans looped in only where they add value.

Loading interactive diagram…

Select a node to see what happens at each stage — what the system does, why it matters, and the business outcome.

Featured Projects

Systems, not screenshots

Each project leads with the business outcome it produced. Click any card for the full story and a closer look.

Recruiter Fast Path

For hiring managers who want the highlights

The 60-second version. The full fast-path page has the résumé, accomplishments, and condensed projects.

Executive summary

AI Systems Architect and Marketing Operations leader with 25+ years at the intersection of marketing, technology, operations, and customer experience. I design and build production AI systems — voice agents, multi-agent workflows, CRM and lifecycle automation — that connect data, automation, and human teams to deliver measurable business outcomes. I'm framework-agnostic by design: the system and the result come first, the tooling follows.

AI AutomationAgentic SystemsMulti-Agent ArchitectureVoice AIMarketing OperationsCRM ArchitectureWorkflow AutomationRevenue Operations

Selected accomplishments

  • Designed and deployed production AI voice agents that answer, qualify, schedule, and recover revenue 24/7.
  • Architected multi-agent workflows with coordination, QA validation, and human-in-the-loop execution.
  • Led large-scale CRM and lifecycle marketing transformations across enterprise marketing and revenue operations.
  • Built lead scoring, segmentation, and revenue-attribution systems that focus sales on the highest-value pipeline.
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Contact

Let's build the system

Tell me about the business problem. I'll tell you how I'd architect the system that solves it.

Email or a text usually reaches me fastest — happy to jump on a call from there.

mattmartelli@mac.com(214) 608-8290Connect on LinkedIngrowthmindset.ai · my company

The future belongs to organizations that successfully combine AI, automation, data, and human expertise. My role is helping design and build the systems that make that possible.